商誉-（美）迪麦尔（Diermeier D.）著；吴书榆译-北京中国电力出版社-龙空推书

书名：商誉
作者：（美）迪麦尔（Diermeier D.）著；吴书榆译
出版社：北京：中国电力出版社
出版时间：2012
页数：240
ISBN：9787512336803
SS号：96095345

《商誉》简介
引言 CEO最关心的两件事：人和企业商誉
第一章汤姆斯出轨了：关键时刻，该如何应对
第二章奔驰和麋鹿：超越客户的品牌管理
第三章启动水底大炮的壳牌：把威胁变成机会
第四章让公众愤怒的事：特权、丑闻与道德败坏
第五章卡特里娜飓风：做对的事并因此得分
第六章终结者基因：从义愤到恐惧
第七章击败死神：风险预测与管理
第八章预警问题管理团队：培养第六感
第九章倒下前的安达信：价值观和文化
结语小心专家陷阱：战略思考的必要性

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