服装产品设计从企划出发的设计训练-于国瑞编著-龙空推书

书名：服装产品设计从企划出发的设计训练
作者：于国瑞编著
出版社：
出版时间：2012
页数：0
ISBN：
SS号：96003716

《服装产品设计从企划出发的设计训练》简介
导论产品解读——从产品企划到产品设计
课题一市场调研——去服装市场了解品牌服装
课题二设计表述——从设计图纸到款式表现
课题三品牌认知——从品牌理念到品牌运作
课题四产品企划——用企划规范服装产品
课题五主题表现——用主题指引设计方向
课题六产品设计——从设计构思到产品风格
课题七商品营销——让商品满足消费欲求
课题八模拟训练——为某一品牌做产品企划
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