2. 旅游电子商务企业案例分析
  • 书名：旅游电子商务企业案例分析
  • 作者：欧海鹰主编
  • 出版社：北京：旅游教育出版社
  • 出版时间：2015
  • 页数：289
  • ISBN：9787563730360
  • SS号：96048226
  • 《旅游电子商务企业案例分析》简介
  • 第一章 我国旅游电商的开拓者：携程
  • 第二章 携程的国内最主要竞争者：艺龙
  • 第三章 我国旅游电商垂直搜索的领先者：去哪儿
  • 第四章 去哪儿的旅游搜索竞争者：酷讯
  • 第五章 互联网巨头的新视野：阿里巴巴之旅游
  • 第六章 国内优秀旅行社的电商化：春秋旅游网
  • 第七章 中国的国外旅游电商巨头：到到网
  • 第八章 我国优秀的在线旅行分享：蚂蜂窝
  • 第九章 挖掘旅游线路的在线预订市场：途牛
  • 第十章 面向企业与消费者的双平台旅游电商：同程
  • 第十一章 景区分销与自助游的特色结合：驴妈妈
  • 第十二章 商旅服务的首家国内上市公司：腾邦国际
  • 第十三章 面向大中华区的港中旅在线：芒果网
  • 第十四章 致力于全方位的中文自助游服务平台：游多多
  • 第十五章 出境旅游特卖的电商超市：来来会
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