2. 网络营销
  • 书名：网络营销
  • 作者：邵运川主编
  • 出版社：苏州：苏州大学出版社
  • 出版时间：2015
  • 页数：215
  • ISBN：9787567212565
  • SS号：96132299
  • 《网络营销》简介
  • 项目一 初识网络营销
  • 项目二 分析网络市场和消费者
  • 项目三 分析网络市场调研
  • 项目四 搭建企业网络营销网站
  • 项目五 分析搜索引擎营销
  • 项目六 分析E-mail营销
  • 项目七 分析博客、微博和微信营销
  • 项目八 分析网络广告营销
  • 项目九 分析网络客户关系
  • 项目十 分析网络营销策划与效果评价
  • 附录1 《营销师国家职业标准》
  • 附录2 《电子商务师国家职业标准》
  • 附录3 网上开店流程
  • 参考文献
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