网络营销-邵运川主编-苏州苏州大学出版社-龙空推书

书名：网络营销
作者：邵运川主编
出版社：苏州：苏州大学出版社
出版时间：2015
页数：215
ISBN：9787567212565
SS号：96132299

《网络营销》简介
项目一初识网络营销
项目二分析网络市场和消费者
项目三分析网络市场调研
项目四搭建企业网络营销网站
项目五分析搜索引擎营销
项目六分析E-mail营销
项目七分析博客、微博和微信营销
项目八分析网络广告营销
项目九分析网络客户关系
项目十分析网络营销策划与效果评价
附录1 《营销师国家职业标准》
附录2 《电子商务师国家职业标准》
附录3 网上开店流程
参考文献

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