酷效应大品牌与明星产品成功之道-（美）柯纳，（美）普列斯曼著；曾沁音译-北京中央编译出版社-龙空推书

书名：酷效应大品牌与明星产品成功之道
作者：（美）柯纳，（美）普列斯曼著；曾沁音译
出版社：北京：中央编译出版社
出版时间：2013
页数：260
ISBN：
SS号：96069103

《酷效应大品牌与明星产品成功之道》简介
引言
行业中的iPod
对外取经
为了破坏而破坏？
资本租借
风险管理
别把杯子装满
结语

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