2. 浙商企业形象人格化研究
  • 书名：浙商企业形象人格化研究
  • 作者：周鸣阳著
  • 出版社：杭州：浙江工商大学出版社
  • 出版时间：2015
  • 页数：303
  • ISBN：9787517815037
  • SS号：96124042
  • 《浙商企业形象人格化研究》简介
  • 第一篇 浙商企业形象研究人文化探源
  • 第二篇 浙商企业形象管理人格化探魂
  • 第三篇 浙商企业形象设计人性化探术
  • 参考文献
  • 后记
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