现代市场营销理论·实务·案例-冯蛟，张淑萍编著-银川宁夏人民出版社-龙空推书

书名：现代市场营销理论·实务·案例
作者：冯蛟，张淑萍编著
出版社：银川：宁夏人民出版社
出版时间：2010
页数：318
ISBN：9787227045403
SS号：96130313

《现代市场营销理论·实务·案例》简介
序&刘彦平
基础篇
分析篇
策略篇
实务篇
趋势篇
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