2. 大型演艺活动策划与管理 第2版
  • 书名：大型演艺活动策划与管理 第2版
  • 作者：郑建瑜，郑建瑜著
  • 出版社：重庆：重庆大学出版社
  • 出版时间：2017
  • 页数：287
  • ISBN：9787568907682
  • SS号：96186250
  • 《大型演艺活动策划与管理 第2版》简介
  • 第1章 大型演艺活动概述
  • 第2章 大型演艺活动策划
  • 第3章 大型演艺活动立项与可行性分析
  • 第4章 大型演艺活动营销策略与管理
  • 第5章 大型演艺活动的战略执行与控制
  • 第6章 大型演艺活动运营管理
  • 第7章 大型演艺活动配套管理
  • 第8章 大型演艺活动市场组织
  • 第9章 大型演艺活动品牌塑造与经营
  • 第10章 大型旅游演艺活动的策划与管理
  • 参考文献
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