“ 沁爽一下，清凉一夏 ”- OCD x Akimbo x E.T.

▼ Akimbo Cafe x E.T. Brewery

·E.T. Brewery·

2016年成立于深圳的 E.T. Brewery，是两位海归Erique和Terry打造的精酿社区。E.T.致力有趣的配方研发，注重用户体验，迅速成为了珠三角实力担当的精酿品牌。

E.T. Brewery, founded in Shenzhen in 2016, is a crafting community created by tworeturnees, Erique and Terry. E.T. is devoted to research and develop someinteresting formulas, focusing on user experience, and has quickly become acraft brand in Guangdong.

·Akimbo Cafe·

Akimbo Cafe 成立于2016年，由OCD甲古文创意负责创意设计。以“唯咖啡与信仰不可辜负”为理念，延续咖啡手造匠心，注入艺术设计的桀骜不驯，不断尝试创新，凭借不凡的实力迅速风靡咖啡圈。

AKIMBO CAFE was established in 2016 and designed by OCD Oracle Creative Design Company. Taking the concept of "only coffee and faith can't be let down", it develops the ingenuity of coffee craftsmanship, produces artistic design, keeps trying and innovating, and quickly impresses the people with its extraordinary strength.

▼ 设计理念 | DESIGN DESCRIPTION

在深圳这样靠海的城市，一到夏天大家就自然而然想会去海边散步、吹风、避暑，而冰镇啤酒就会是避暑的首选饮料。在接到 Akimbo Cafe 要和 E.T. Brewery 合作推出联名款咖啡精酿啤酒的设计任务后，设计师研究了很多酒标设计，最后决定把轻松活泼的插画风格和复古的字体设计融合在一起。不仅延续了 Akimbo 咖啡一贯的活泼基调，而且充分结合了 E.T.Brewery 的设计感，完美诠释两家品牌的个性，塑造出轻松爽快的形象。

In Shenzhen, every summer, people naturally want to go to the beach for a walk, and escape the heat, and cold beer would be the preferred drink for the summer. After receiving the design task of AKIMBO CAFE to cooperate with E.T. BREWERY to launch a co-branded coffee craft beer, the designer studied many designs of beer label, and finally decided to combine a light and lively illustration style with retro font design. Not only develops the lively tone of AKIMBO, but also fully combines the design sense of E.T. Brewery, perfectly interprets the personality of the two brands and creates a relaxed and refreshing image.

▼ 产品设计 | PRODUCT DESIGN

Akimbo Cafe 和 E.T. Brewery 联名咖啡精酿啤酒有两款，“耶加雪菲花香果酸”和“哥伦比亚坚果焦糖”，两款包装均采用复古手绘插画的风格，使它能够被两家品牌的关注者所识别。由于产品是在夏天推出，插画是围绕 Akimbo 小人、达芬奇（一只喵）和 E.T. 的外星人去海边冲浪、玩耍的场景展开的。最终呈现出既复古又有些时髦的包装，为消费者们带来耳目一新的体验，也让这款清凉的酒精饮品在每一个夏季都能受到大家的欢迎。

Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sourwheat. This packaging design combines two brands' characteristics. These two packaging design use a retro and hand-illustration style，allowing it to be Identified by followers.

Since the product was launched in the summer, the story of the illustration design is about the icon of Akimbo, "Leonardo da Vinci" and E.T. Brewery’s alien who went to the beach to surf and play. Eventually the design presents a retro and fashionable effect, which brings a refreshing experience to consumers, and also makes this cool alcoholic beverage popular in every summer.

沁爽一下，清凉一夏！ 我宣布：这个夏天被AKIMBO咖啡精酿啤酒承包了！

Cool, cool summer!

I announced: This summer was supported by AKIMBO Coffee Beer!

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