功利还是享乐？顾客选择与营销导向-吕巍，李玉峰编著-上海上海交通大学出版社-龙空推书

书名：功利还是享乐？顾客选择与营销导向
作者：吕巍，李玉峰编著
出版社：上海：上海交通大学出版社
出版时间：2011
页数：215
ISBN：9787313070180
SS号：96101810

《功利还是享乐？顾客选择与营销导向》简介
第1篇探索消费者选择
第2篇功利、享乐选择的行为学研究框架
第3篇时间观念与突破原有时间观念后的功利、享乐选择
全书总结
主要参考文献

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