北京旅游形象国际传播方案-邹统钎-北京旅游教育出版社-龙空推书

书名：北京旅游形象国际传播方案
作者：邹统钎
出版社：北京：旅游教育出版社
出版时间：2017
页数：189
ISBN：9787563735778
SS号：96132707

《北京旅游形象国际传播方案》简介
第一篇北京旅游形象营销现状与海外营销方案
第二篇北京旅游形象的多国别传播方案
第三篇旅游形象传播：新技术、新媒体、新思路
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