市场营销策划理论与实务-李阳，林玉贞，吴吉明主编-北京北京理工大学出版社-龙空推书

书名：市场营销策划理论与实务
作者：李阳，林玉贞，吴吉明主编
出版社：北京：北京理工大学出版社
出版时间：2018
页数：234
ISBN：9787568261128
SS号：96191884

《市场营销策划理论与实务》简介
模块一营销策划概述
模块二分析市场营销环境
模块三目标市场选择
模块四产品策划
模块五价格策划
模块六渠道模式策划
模块七促销策划
参考文献

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